Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

CNBC’s Jim Cramer believes in new Starbucks Corp. (NASDAQ: SBUX) CEO Brian Niccol. His reason is Niccol’s success at Chipotle Mexican Grill. Cramer’s primary observation is that the best ...

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics like comparable sales and operating margins. The "Back to Starbucks ...

Josh Gray hasn’t quite heard a request like it before, but it’s working out quite well for the Missouri basketball big man. After the Tigers’ game against LSU on Jan. 8, Mizzou head coach ...

The "fundamental change in strategy" was outlined by Chairman and CEO Brian Niccol during a Tuesday earnings call. He noted that recent changes — like the return of the condiment bar and ...

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Same-store sales declined less than analysts expected in the period, a sign that new Chief Executive Officer Brian Niccol's "Back to Starbucks" turnaround plan could be off to a promising start.

Starbucks CEO Brian Niccol reaffirmed his commitment to simplifying the coffee chain's menu on Tuesday, revealing plans to cut 30% of its food and beverage offerings. "In the coming months ...

(Reuters) - Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an unusual challenge: the company's mobile orders are as ...