Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of ...

Now, TikTok MUAs and novices alike are obsessed with "Cold Girl Makeup," the wintery take on the summer look. What exactly does this new trend consist of? Zoe Kim Kenealy, the creator who coined ...

Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants us to laugh. Created by TikTok comedian Suzanne Lambert, the now-viral ...