In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Then there is the multitude of confusing phrases on labels. Made in Canada. Product of Canada. Packaged for. Distributed by.

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

After watching the Mark Williams trade get rescinded with the Hornets, here are the Lakers options to add another center to ...

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GameStop may invest in Bitcoin, mirroring MicroStrategy’s rebrand. CEO Ryan Cohen’s ties with Michael Saylor hint at a major shift.

Department of Consumer Protection officials warn that legal slot machines are only allowed at Foxwoods Resort Casino and ...

The Philadelphia Eagles put a halt to what seemed to be an inevitability, a “love story,” if you will, between the Kansas ...

As the legal sports betting market continues to expand, more Americans than ever are expected to place a bet on the biggest wagering event of the year.

When Karina Martinez and Jennifer Yepez-Blundell founded DRAFTED in 2023, they had one mission: to change the game for ...

Alejandro Garnacho’s emergence as one of Manchester United’s brightest talents has been a rare beacon of hope in a season ...

Every year, snack brands wage an all-out marketing blitz to capture their share of Game Day indulgence. With sky-high ad ...