Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Nike plans to liquidate inventory through price decreases, which will compress margins in the short term, analysts say.

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...

The first-of-its-kind women's sports facility would serve both the Portland Thorns FC and Portland's new WNBA franchise with ...

Fashion brands must recognize our hard work, pay higher salaries, lower workloads, and offer paid maternity leave. I’m proud ...

There’s a ways to go before USC star JuJu Watkins reaches Caitlin Clark’s far-reaching fame, but you can see it building.

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...