Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

When Elliott Hill became chief executive officer of Nike Inc., among his first orders of business was securing its future alongside the biggest sport in the US: pro football.In October, shortly after ...

Fashion brands must recognize our hard work, pay higher salaries, lower workloads, and offer paid maternity leave. I’m proud ...

The current PayPal Honey situation is only the tip of the iceberg. Affiliate marketing isn’t going anywhere, opening up ...

There’s a ways to go before USC star JuJu Watkins reaches Caitlin Clark’s far-reaching fame, but you can see it building.

Dallas did, sending Luka Doncic to the Los Angeles Lakers for Anthony Davis and a first-round pick in what might be the most ...

"Shocking" and "stunning" were just a couple of ways league execs described the deal to The Athletic on Sunday.

Mavericks general manager Nico Harrison didn't just make a horrendous deal sending Luka Doncic to the Lakers. He made OKC ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

TV as we know it was born in the 1980s. The broad availability of cable introduced the thrilling concept of multiple channels — where once ... Read More ...

Shedding light on the Dallas Mavericks' decision to trade Luka Doncic to the Los Angeles Lakers in exchange for Anthony Davis ...