When Elliott Hill became chief executive officer of Nike Inc., among his first orders of business was securing its future alongside the biggest sport in the US: pro football.In October, shortly after ...

Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot, our goal wasn't to showcase flashy driving ...

Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

Nike plans to liquidate inventory through price decreases, which will compress margins in the short term, analysts say.

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

Burger King denied terminating its social media contract with Dentsu, despite a post on the fast food chain’s Instagram ...

The workout is broken down into eight rounds with 30-second work intervals for each exercise (two minutes in total) and a ...

The first-of-its-kind women's sports facility would serve both the Portland Thorns FC and Portland's new WNBA franchise with ...

Discover the successful decade-long journey of a stock portfolio focusing on dividend growth companies, outperforming the S&P ...

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...