The word ‘natural’ is legally meaningless on packaging." Expert exposes the true meaning behind 'natural' label on food items: 'Why is food packaging so confusing?' first appeared on The Cool Down.

In this video, Brad presents an interesting study on human behavior and perceptions.

As the U.S. Food and Drug Administration weighs whether to require front-of-package food labels, a new study shows some food labels designed to nudge Americans toward healthier food choices can have ...