Mini twists have long been a stepping stone to a beautifully bouncy twist-out. But in recent years, it’s become a reliable ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Should you wash your hair daily? Weekly? Experts weigh in and share shampoos and dry shampoos that can help you go longer ...

We asked our cover star, Iman Alysha, about everything she considers ‘beauty essentials’ — or everything you might find in ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...

Bethenny Frankel, Spencer Pratt, and Alix Earle hosted a TikTok LIVE together ahead of the app's temporary shutdown. Earle ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The trend of heatless curls rose to fame nearly five years ago and it continues to be the most important tool in my kit. Like many of us, my heatless curl journey ... to lightly mist your lengths ...

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...

In 2025, keeping your hair healthy means choosing the right heat protectant, as heat styling can lead to dryness, breakage, ...