USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Indiana Fever star Caitlin Clark was featured in Nike's Super Bowl commercial this past Sunday night. She got to share the ...

One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.'s Jordan ...

Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Colorado universities could soon pay athletes directly, but a state bill proposing that also wants to hide those records from ...

The best brands combine creativity and technology to unlock the future while owning the past. The winning big game formula: ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Cooper DeJean, Josh Sweat and the Philadelphia Eagles’ ferocious defense denied Patrick Mahomes, Travis Kelce and the Kansas City Chiefs a Super Bowl three-peat. It wasn’t even close. DeJean got ...

The Philadelphia Eagles never trailed during a dominating Super Bowl LIX victory over the Kansas City Chiefs, the team that won the Lombardi Trophy the past two seasons.

Super Bowl 59 is underway, with the Kansas City Chiefs facing a familiar foe, the Philadelphia Eagles, hoping to win the Lombardi Trophy for a ...