Customer centricity. An overused buzzword in the life sciences industry. Yet an important goal. In an era of eroding rep access, fragmented channels and growing complexity in treatment decisions, ...

While these factors are important, sustained business growth ultimately hinges on customer-centricity - putting your customers at the heart of everything you do. In today’s competitive market ...

Marco Ricci reports on some of the initiatives pharma is taking to improve patient centricity, as highlighted during day one of this year’s eyeforpharma Patient Summit Europe conference.

So, it may be appropriate today to examine Brand Tata from the lens of profitable customer-centricity, and not just of the ...