Max Muhleman, the visionary sports marketing executive who was instrumental in the launch of the Carolina Panthers ... the Carolinas. The Panthers started selling PSLs as a way to finance the ...
CHARLOTTE, N.C. -- Sports marketer Max Muhleman, who was credited with the concept of developing the permanent seat license in professional sports and helping the Carolina Panthers and Charlotte ...
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
CHARLOTTE, N.C. — Sports marketer Max Muhleman, who was credited with the concept of developing the permanent seat license in professional sports and helping the Carolina Panthers and Charlotte ...
File photo Charlotte Observer Max Muhleman, the visionary sports marketing executive who was instrumental in the launch of the Carolina ... The Panthers started selling PSLs as a way to finance ...
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
The Panthers sold more than 55,000 PSLs and the millions raised from that venture were used to build the 72,000-seat Bank of America Stadium in downtown Charlotte.
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