In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon Street) with Grammy winner T-Pain on Feb 8.

Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...

Nowadays, countless world-class rum brands are crafting a superb variety of rum styles. Crystal-clear, unaged rums that are bright and herbaceous. Smooth and mellow golden rums with incredible ...

Continuing an already huge summer for soccer, Captain Morgan has signed an agreement with MLS to become the league's official spiced rum and exclusive spirits partner through 2022. With Captain ...

Captain Morgan announced on Thursday that the rum brand and singer, T-Pain, are renaming New Orleans' celebrated Bourbon Street "Rum Street" for Super Bowl Weekend. The rum brand's takeover is set to ...

So then, why is it called Bourbon Street? In its fourth year as the Official Spiced Rum Sponsor of the NFL, Captain Morgan is upping the ante when it comes to celebrating the Big Game in the Big Easy ...

Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

From the classic Old Monk to the award-winning Bacardi White Rum — our pick of bottles of rum in India that are priced at INR ...