Since first being showcased at Adobe MAX 2024 in Miami last year, Adobe’s Firefly Video Model has been one of the most talked about and anticipated models in this budding AI video space.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...