You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Used Tesla sales have reached a new record level in the UK, despite challenges around new car volumes and brand perception.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Donatella Versace has stepped down as Chief Creative Officer to take on a new role as Chief Brand Ambassador while announcing ...

PepsiCo announced on Monday that it will acquire a prebiotic soda brand called Poppi, which was founded by a family in Austin ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

Ola Electric has already started feeling the heat in the market as Bajaj Auto and TVS have managed to hog a major share of the electric two-wheeler market in recent months. This, along with service ...

BYD's megawatt charging breakthrough proves that the range wars are alive and well, but also relies quite a bit on ...

For her 'Vanity Fair' cover story, Gwyneth Paltrow wore a see-through Saint Laurent top and opened up about Goop and her ...

We found it capable of producing high-quality images in a short amount of time and welcomed the ability to easily fine-tune settings. We also noted that the option to train models using brand assets ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Woodwork Amsterdam approaches branding with a different mindset. Koppejan describes its role as that of a 'syrup' in a ...