Decoding Why Urvashi Rautela with a net worth of 770 crores has bigger brand value, more love from fans & why she charges ...

The quick service restaurant’s chief marketer, Taylor Montgomery, sits down with The Drum at SXSW to show us how moving fast ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where ...

Dallas Stars’ marketing guru Joanne Lovato is bringing corporate brand management expertise gained from posts at Samsung and ...

Natalie and Caleb Ebel of Backdrop targeted the pain points of paint to create a successful, Millennial-loved brand.

Ogeeprovides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may be a top consideration for some consumers, efficacy and high quality may be ...

Joanne Crevoiserat, Tapestry CEO, joins 'Money Movers' to discuss who is Tapestry's consumer and if the company is seeing a slowdown, Tapestry's focus on the consumer, and the brand's margin outlook.

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Brittany Knollmiller has spent the past 15 years navigating the food and beverage industry, gaining firsthand experience in ...

THE BUZZ: RO-AD TRIP — Democratic Rep. Ro Khanna barnstormed three Republican-held battleground districts in California on Sunday, hosting large town halls in the Central Valley, the Inland Empire and ...