In an era of radical transparency and instant digital accountability, companies that still silo brand and reputation are ...

Discover the essential steps to becoming a brand manager, including education, skills development, and networking strategies.

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Seneca Gaming Corporation announces Cynthia Liu, an accomplished brand leader with extensive experience in hospitality, ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

Former HUL leader to drive marketing excellence and brand transformation at Gulf Oil Lubricants India. In her new role, she ...

Automotive brand management is tough for OEMs. Learn about the risks of the decentralized dealership model and brand management strategies.

Titan Company deepens its partnership with Qoruz, an influencer marketing platform, to enhance its digital presence. By ...

TABAYER is a distinguished fine jewelry brand renowned for its exceptional craftsmanship and timeless designs. As the Head of ...

Aimco is hosting a panel on “how AI is transforming influencer marketing in Australia”.The announcement:The Australian ...