B2C content marketers say 43% of the content they create is for audiences in the top of the funnel of the customer journey, compared with a combined 30% for the late-stage and post-sale stage content.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Conversica, Inc., the leading provider of Conversational AI agent solutions for enterprise revenue teams, today announced the findings of its new research, the Conversica AI & Customer Experience ...

As B2C experiences continue to improve ... All in all, that will be a real tonic for sales. A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort ...

it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional messaging and direct sales tactics, GoDaddy plays in a different space – creating bold ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

DETROIT, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Amesite Inc. (NASDAQ: AMST), a pioneering technology company specializing in the development and marketing of B2C and B2B AI-driven solutions, today ...