Thirty-six years and five New Orleans Super Bowls ago, Bill Mullinix launched an import wholesale business with one product dedicated to his adopted hometown: fleur-de-lis baseball caps.

On Valentine’s Day, I cannot help thinking back to the days when we had Viscountess Boudica of Bethnal Green to make the East End a more colourful place, before she was ‘socially cleansed’ to ...