An Olympics media buy doesn’t come cheap, so for Paris 2024, Samsung found a new marketing ‘hack’ gifting its phones to athletes. For The Drum’s Consumer Tech focus, its CMO tells us why.

Nearly 17,000 athletes and staff members of the Olympic family for the Olympic and Paralympic Games have received a special gift from Samsung: a Paris 2024 Olympic Edition of the brand-new Samsung ...

North Korean Olympic athletes denied gifts from Samsung ... announced it would be providing 10,500 complimentary new phones to ... North Korea has 14 athletes participating in the Paris Olympics.

Aug. 9 (UPI) --As part of a major sponsorship package, South Korean electronics giant Samsung is handing out its special "Olympic edition" Galaxy Z Flip 6 smartphones to every athlete competing in ...

Olympians at the Paris 2024 games have been spotted selling their exclusive Samsung phones on eBay. The tech giants gifted a free phone to each of the estimated 17,000 athletes who are competing in… ...

South Korean officials say providing Samsung smartphones to North Korean athletes at the Paris Olympics would violate U.N. Security Council sanctions against the country over its nuclear ambitions.

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your ...

Samsung says it gave the special Olympic Edition phone to nearly 17,000 athletes and Olympic family for the summer games in Paris. The company says the phones are custom-built and come pre-loaded with ...

Aug. 9 (UPI) --As part of a major sponsorship package, South Korean electronics giant Samsung is handing out its special "Olympic edition" Galaxy Z Flip 6 smartphones to every athlete competing in ...

Samsung Galaxy Z Flip: The unusual device athletes are using for controversial selfies at the Olympics. The square device looks like a polaroid camera – but is in fact a folding phone ...