Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

From sweet pajamas to a Lego set, personalized crayons and more, these adorable gifts are sure to make them smile.

When it comes to Pokémon plushies, Squishmallows are arguably the most popular brand around. That being said, not all Pokémon ...

Axolotls are all the rage, and Tinley’s big, bright gills make this an irresistible Squishmallow for any fans of plush toys ...

Sanrio fans don't have to look far for love with new Valentine's Day reversible plushies featuring Hello Kitty and two of her ...