Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify ...

This year, commerce isn’t just about transactions—it’s about stories, experiences and connections that are personal and ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Apple TV is the operating system and the app that allows you access to buy and rent content, as well as the streaming service ...

They are some of the biggest tech companies in the world, but how do Apple, Amazon, Google, and TikTok compare when it comes ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

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