In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Artificial Intelligence (AI) is set to redefine how businesses interact with consumers in 2025, particularly in social media ...

CEO Mark Zuckerberg has accelerated Meta’s AI ambitions and plans to increase spending on the technology to as much as $65bn ...

Bolstered by the eye-catching acquisition of New Commercial Arts in 2024, and with NCA’s James Murphy duly installed as UK group CEO, the London agency has started 2025 with supreme confidence. What ...

The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

WebEngage formalises a strategic partnership with ALJ Electronics to enhance their omnichannel customer engagement Abdul ...

Surpassing most projections for AI adoption, organizations are leveraging digital labor across all lines of business, according to a new report from MuleSoft and Deloitte Digital.

AI is proving particularly useful in marketing and social media. Nearly a third (30%) of small businesses use AI to enhance ...