In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...

Keisha McCorty, owner of Mosaic Method Agency, is pushing to rebrand AI within the Black community from another media ...

Siddhartha Sahn has previously worked with Leo Burnett, Dentsu Webchutney, Tribal DDB, Indigo Consulting, M&C Saatchi ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Challenger network Stagwell has announced its intent to buy ADK GLOBAL, a network of overseas subsidiaries managed by ADK ...

Arab Health marks a significant milestone for Oxygen as it continues to expand its reach and influence in the healthcare ...

signaling a fundamental shift in how advertisers will need to approach digital marketing. Key changes coming. Google is focusing on three major areas: Why we care. Google’s AI-driven ...