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Selling the Sport: How Boxing Shaped American Advertising
Boxing has long been a powerful tool in American advertising, leveraging its raw energy and iconic imagery to sell everything ...
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A scientometric study of the Journal of Advertising Research: Prominent contributors and research themes from 1996 to 2019
Although the Journal of Advertising Research (JAR) is primarily an academic journal, it features practitioner contributions prominently. JAR features advertising research intertwined with branding, ...