Advent calendars are no longer your simple holiday calendar with chocolate behind each door. Nowadays, many are full of luxury goods -- and can cost thousands of dollars.

Once dominated by beauty brands, the commercialization of the Advent calendar has now expanded to include everything from Reiki crystals to dog food.

A small town in Germany turns its town hall into the 'world's largest' advent calendar each December. It started as a way to boost businesses in the winter, but it's grown to mean much more.

Luxury Advent calendars now in season Advent calendars, which help brands market directly to consumers, are big business. Social media has a lot to do with their popularity.

Unboxing advent calendars is popular on YouTube and TikTok, but Sephora's Beauty Insider advent calendar backfired on the brand.

How the Bonne Maman Advent Calendar Became a Hot Commodity More than a year of research and development plus word-of-mouth has kept the French jam company’s calendars in shopping carts.

How did a simple holiday calendar become a billion-dollar phenomenon? It’s a story of how brands captured the season’s spirit and transformed Advent calendars into high-end events, turning an ...

What is an Advent calendar and how does it work? For those who are not religious, modern Advent calendars are a treat-filled way of marking off the days leading up to Christmas or Santa's arrival.