Good Behavior launched only last June, but the production company quickly made its mark in the world of comic spots with a ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.

Pidilite and Ogilvy India launch a humorous campaign for Dr. Fixit, showcasing its waterproofing prowess amid exaggerated ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this ...

Titled ‘The Shipment’ the digital ad addresses the challenges SMEs face in ensuring reliable and timely deliveries and uses humour to position FedEx as a trusted logistics partner, said ...