Nayana Bijli on how PVR Inox turns global movie releases into blockbuster experiences for Indian audiences through strategic acquisitions and community engagement.

Jyotiroop Barua of DS Group explains how Pulse Candy blends on-ground experiential marketing with AI-driven personalisation to create festive campaigns.

Festive hiring in the A&M sector rose in September, highlighting a shift toward campaign-focused teams. Both BrandPipal and GetWork reported stronger momentum.

This Diwali, brands are experimenting with humour, memes, and Gen Z-coded storytelling. Creative folks share what really makes these festive campaigns click.

The book, titled 'Click Here', aims to serve as a practical guide for marketers, entrepreneurs, and business leaders navigating the fast-changing digital landscape.

Freedom Refined Sunflower Oil has appointed cricketer Rahul Dravid as its brand ambassador. As part of the partnership, Dravid is expected to feature in campaigns across television, digital, and ...

In his new role, Yadav is expected to oversee marketing strategy, performance campaigns, and brand engagement across digital and offline channels.

77.6% of sites lost unique queries, short- and mid-tail keywords were hit hardest, and more rankings now appear in the top three, fewer beyond page three.

BMW India, in partnership with Interactive Avenues, has launched a series of connected TV (CTV) campaigns in collaboration with ad tech company VDO.AI. The campaigns featured two BMW models, the New ...

The refresh includes brighter colours, a bolder typeface, updated packaging, in-store graphics, and a new jingle, ‘Dommmino’s,’ performed by singer-songwriter Shaboozey.

LinkedIn will make competitor insights a paid feature from Oct 15, giving $99/month Premium users access to data on nine rivals and trending posts from three.

Nidhi Singh, Co-founder of Samosa Singh, breaks down the strategy for turning a classic street food into a global brand and navigating India's billion-dollar snack market.