Companies are expanding their development of unique AI applications in CRM, ISG finds. Plus: The impact of social media posts on customers might be limited.

Marketing technology provider Zeta Global at its Zeta Live 2025 event in New York unveiled Athena by Zeta, a superintelligent agent powered by Zeta’s data cloud and contextual intelligence to ...

Apollo.io's Agentic End-to-End GTM Platform unifies the entire go-to-market process into one intelligent system driven by AI agents.

The Trade Desk, an advertising technology company, has expanded its platform to enable companies to buy premium onsite retail media inventory through an integration with Koddi's commerce media ...

FIS has integrated Glia's AI-powered customer interaction platform into FIS' Digital One online banking platform.

Dappier AI copilots and search drive in-AI ad placements surfaced within search bars, on-page answer engines, and chat modules. LiveRamp identity and connectivity powers personalized consumer ...

PagerDuty, a digital operations management company, has launched an end-to-end artificial intelligence agent suite and more than 150 platform enhancements and deep integrations as part of its Fall '25 ...

Hightouch Smart Suppression is an AI decisioning engine that teaches agents when not to send, reducing unsubscribes while maintaining performance.

Mobile-first customer experience company Airship now supports RCS (Rich Communication Services) mesasaging to help companies create rich, two-way conversations that build customer trust, combat the ...

Highspot's new Deal Intelligence and Deal Agent deliver a unified, real-time view of pipeline health, helping leaders spot risks early, coach in the moment, and keep deals moving forward with ...

GoTo, a provider of cloud communications and IT, today launched artificial intelligence-powered scheduling capabilities for car dealerships within GoTo Connect AI Receptionist. With its direct ...

Faye Agent Builder lets SugarCRM users build and deploy their own AI agents accessing real-time data throughout the Sugar database as well as web data.