With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay ...

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Adding messaging to the customer journey is not about sending more messages. It is about choosing the moments where speed, ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new ...

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search ...

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases ...

Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe ...

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly ...

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test ...