Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage ...

The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will ...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the ...

I’ve published scripts on Search Engine Land that let advertisers automate ... The same shift is happening in PPC. Instead of exporting campaign data to plug into an external AI tool, some ...