Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

Google offers pay-per-click and pay-per-call models for mobile PPC. Marketers should decide whether they want to drive clicks or calls. Ad copy, headline and design demand a choice: are you shooting ...

The platform’s default PPC automation settings are optimized for its own metrics, so advertisers must take greater control of their bids, targeting and ad copy to ensure a strong ROI.