Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

When Stuart Semple read the news of a “new color”, he knew it was his duty as a chroma-obsessed artist to cook up a paint inspired by it. And so, after a long night in his “lab,” he concocted a liquid ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye ...

Here's the nerdy but cool part: our eyes use three types of cone cells to see colour: S-cones for blue, M-cones for green, ...

Last week researchers discovered a new colour outside the range of human color vision. But there is a catch: you have to laser your retinas to see it. The gorgeous new colour is so rare that only five ...