A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...

By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they call "olo." Carlos Barquero via Getty Images Five people have experienced ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

They're calling this new shade 'Olo.' I want to save you some scrolling by telling you up front that the color has been described by participants in the study as something like a "jaw-dropping ...

The new jaw-dropping color was found after creating an extensive test with five humans as subjects, making them the first ...