THESE days, most mobile phone users go for vertical videos than horizontal ones. Data shows that viewers spend more time with vertical video content on smartphones than traditional horizontal formats.

Actor Pranav Sachdeva, last seen in OTT series Pyar Ka Professor playing the title role, says the trend of micro-drama can be ...

New data shows that Asia’s top five micro-drama apps have seen a huge influx of subscribers recently, and the craze may come stateside. It may be time to start preparing for the next major trend in ...

Led by consumer marketing that feeds on viewer frustration, micro dramas are a growing multi-million dollar industry.

The top five micro-drama apps’ monthly active users grew 5,848% year over year from end-2023 to end-2024. In December last year, Tving launched a dedicated section for vertical short-form video ...

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre ...