These jeans have experienced almost every rendition of denim fashion, making them sought after both on the runway and on ...

Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy on April 14.

By answering historical questions and providing context for marketing strategies, brands can honor their legacy while continuing to innovate. This approach isn’t just for giants like Levi’s.

Beyoncé Knowles-Carter and Levi’s are back with Chapter Three of their collaboration reimagining classic marketing spots from ...

Levi’s has been cutting back on promotions lately, but pricing is one of the levers, along with managing costs and working with vendors, that could help the brand blunt the effect of tariffs on ...

Classic Trucker Jackets, Shortalls and A-Line Skirts are among the 100% cotton items available at reduced prices for a ...

In uncertain times, Levi’s leans on its heritage—a narrative that Gass highlighted during the call. “As an iconic brand with more than 170 years of history, we’ve weathered challenging ...

and Levi’s are back and better than ever—and they have the clothes to prove it. With it, Posen hopes to give shoppers what they’ve come to expect from the brand—the perfectly broken-in ...

Levi’s jeans are majorly marked down on Amazon. Shop the Jennifer Aniston-loved brand that has butt-flattering styles, Kylie Jenner-worn denim, and petite-friendly options starting at just $42.

US clothing company Levi Strauss & Co recorded a 3% rise in net revenues to $1.53bn in the first quarter (Q1) of fiscal 2025 (FY25), up from the $1.48bn reported in Q1 FY24. The company reported ...

Levi, Esq. via email at jlevi@ ... specifically focusing efforts within its premium and above brands to drive more consistent growth. Additionally, defendants made investments in media spend ...

Levi Strauss, a company that has successfully navigated the complexities of staying relevant (and cool) for over 171 years, exemplifies how a deep understanding of brand heritage can fuel innovation.