"Moon Jar Dress, Blue," by Minju Kim. Seoul, 2021, is part of Hallyu! The Korean Wave. If the brilliant overall vibe of ...

BTS has been part of the Representative Brands of Korean Wave rankings by BRANDSTARS since 2018. (Image via Weverse/BTS), BTS has been honored as the Representative Brand of the Korean (Hallyu ...

The Korean Wave, or Hallyu, is a term that represents the global popularity of Korea’s cultural content. Since the late 1990s, Korean TV shows and pop music have drawn considerable attention in China, ...

Squid Game's second season is the latest instalment of Korean culture's economic success story – so what's the secret?

Hori7on is making Filipinos proud by performing on global stages and bringing the Philippines to their music. Their leader, ...

What do Ilona Maher and the Hallyu (Korean Wave) have in common? At a surface level there's nothing that could draw the two together, one a USA sevens Olympic bronze medalist, the other a growing ...

The global fascination with Korean culture, known as the Korean Wave or Hallyu, continues to transcend borders, captivating audiences with its vibrant music, cuisine, and traditions. From the ...

This weekend is San Franciscans’ last chance to immerse themselves in the “Korean Wave” at the Asian Art Museum. “Hallyu! The Korean Wave,” an exhibit which showcases the global eruption ...

or Hallyu, on Indian consumers, particularly the coveted youth cohort. With Season 2 dropping, the question wasn’t if the Korean Wave would continue its surge, but how brands could ride its ...