The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...

How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Coca-Cola is currently probably WPP's most important account - it recently lost the media to those French marauders at ...

The biggest flop in soda history was a surprise to many as the product was brought to the market by the Coca-Cola company and ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Arca Continental Coca-Cola Southwest Beverages’ planned $168 million North Texas expansion just became, in the parlance of ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

In very early years, to drive interest, consumers received coupons for free drinks; Coca-Cola advertising appeared on painted wall signs, napkins, and clocks. By 1911, the company's annual ...