French stationery maker Societe BIC on Wednesday cut its annual guidance for 2025 as first-quarter results missed market ...

Bic operates in every country of the world. We sell 30 million products a day all over the planet, but in very different ways. The positioning of the brand back then was very different.

BIC is proving that innovation can be both practical and transformative when grounded in local insight. In this interview, ...

This case study shows how BIC, the brand which specializes in pens, personal grooming products and lighters, was able to leverage Walmart’s abundance of first-party data to increase return on ad spend ...

The initiative, part of BIC’s ‘Together We Can Make a Difference’ campaign, aims to fight South Africa’s 41% school dropout ...

One of the main successes in Kenya and across East Africa is that despite BIC being a French company, many consumers believe that it's a Kenyan brand. This is a phenomenon that we see across many ...

FIRST QUARTER 2025 NET SALES AND PROPOSED EVOLUTION OF SOCIÉTÉ BIC’S GOVERNANCE First quarter net sales impacted by a more challenging macroeconomic environment Q1 2025 net sales of 478 million euros, ...