Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul shared a creative topical featuring Ashutosh Sharma.Photo Credit: Instagram/@amul_india The Indian Premier League (IPL) 2025, which kicked off on March 22, is raising the excitement bar one game ...

The turnover from direct marketing of Amul products by 18 member unions will be around Rs 25,000 crore this fiscal, taking the total revenue to Rs 1 lakh crore.

India’s leading dairy brand Amul’s revenue is expected to rise more than 10 per cent to about Rs 1 lakh crore this fiscal due to rising consumer demand for milk and its products. Gujarat ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...