Vimto, the renowned fruity cordial drink with a rich 110-year history from England, has officially arrived in Malaysia.

Think of all the relatable, meme-worthy moments Ramadan brings. The dramatic ‘who drank all the Vimto?’ accusations. The overly enthusiastic relative who insists on making 17 different kinds ...

After months of careful restoration, the famous Vimto monument has returned to its home on Granby Row at The University of Manchester. Matthew Nichols, the great grandson of the founder of Vimto, was ...

The wait is over – Vimto, the iconic fruity beverage with a 110-year heritage, has finally made its debut in Malaysia. Vimto, known for its unique fruit blend and a secret mix of herbs and ...

When you visit an iftar in Dubai, you’ll see many local Arabian favourites in the spread. Lamb ouzi, lentil soup and there, among the drinks selection, is Vimto. For many people living in Dubai during ...

Vimto owner Nichols saw profits jump 16% last year as it pursued a strategic shift across Africa to sell more concentrate. The concentrate model is lower revenue but higher margin, said Nichols, and ...

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Vimto, the UK’s No.2 squash brand, is set to revolutionise breakfast with the launch of Wonderfuel®, a brand-new functional squash designed to help families start the day the right way. High in ...