Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology for ...

The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers ...

The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The ...

"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day ...

The company is wooing its autumn-loving superfans with an orange, white and yellow suite at two Great Wolf Lodge resorts.

Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media ...

The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to ...

The Lemon8 app has been described as a mix between Instagram and Pinterest, showcasing a variety of social posts and products highlighted by a diverse range of influencers. Upon launch, Lemon8 claimed ...

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The new detective drama "High Potential" coming to ABC this week is a reminder that network TV is alive and well.

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...

The FCC is defending its net neutrality regulations to the 6th Circuit Court of Appeals, which earlier this year blocked the ...