Trump's 39% tariff deducts 23 minutes per hour from every Swiss watch. A ridiculous calculation, I admit, but one that does give us a tangible illustration of the tariff's consequences.

With its design reduced to the essence and a slender, artisanally finished manufacture movement, the Saxonia Thin radiates pure elegance. Now the special editions in 750 honey gold (Honeygold ®) and ...

Audemars Piguet unveils a new timepiece that promises great things. The architect of its development, the tireless Giulio Papi, took user feedback as his starting point to come up with technical ...

To celebrate its 150th anniversary, Audemars Piguet partners with Flammarion to publish The Watch – Stories and Savoir Faire, a nearly 600-page deep dive into horology. Blending technical expertise ...

While the Roman brand now has more than 300 boutiques worldwide, the Geneva store was one of its first when it opened in 1975. Fifty years later, it still occupies the same, now historic, address. It ...

Vice curator at the Musée International d'Horlogerie (MIH) in La Chaux-de-Fonds, Nathalie Marielloni is the living embodiment of the passion watchmaking inspires: an activity that has shaped her ...

The new limited edition timepiece combines traditional high horology, marquetry, hand-engraving and champlevé enamel with ...

Seiko celebrates its diving legacy with the new Prospex 1968 Heritage Diver’s GMT in striking ‘Seashadow’ black, a Bond Street Boutique exclusive limited to 500 pieces. Featuring a gloss black dial ...

Pequignet expands its celebrated Royale Paris collection with a refined new coral-dial edition. Powered by the in-house ...

Armin Strom unveils the One Week Manufacture Edition Blue - a breathtaking reinterpretation of its signature seven-day ...

Venezianico unveils the Bucintoro 1976, a chronograph limited to just 100 pieces that fuses aeronautical legend with Swiss ...

Unveiled for the Mid-Autumn Festival, the Tudor 1926 Luna is the brand's first-ever moon phase watch, created in ...