This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.”

Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." It is expected to debut with 55 lipsticks, 10 lip balms and eight eyeshadow quads.

Louis Vuitton announced that they're officially venturing into the makeup category with the launch of La Beauté Louis Vuitton. And even better? Dame Pat McGrath is at the helm as the creative director.