From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

Bulls announcer Adam Amin perfectly referenced LiAngelo Ball's rap song Tweaker during a call of a Lonzo Ball layup during the team's loss vs. the Pacers.

LiAngelo Ball and his new song “ Tweaker ” just got another co-sign. During a postgame interview after Milwaukee Bucks and San Antonio Spurs game Wednesday (Jan. 8), Bucks point guard and current consensus best rapper/athlete Damian Lillard was asked by Michael Eaves of ESPN what he felt about the record that’s taking the rap world by storm.