A pair of reports from differing sources claim that Apple has allegedly shifted branding of the 2017 iPhones, with the "iPhone 7s" family now being called the "iPhone 8" — but the name of the ...

We're still over nine months from the unveiling of the iPhone 8 (or 7S, or just plain iPhone, or whatever Apple decides to call the next one), but the rumor mill is churning at nearly full power.

This is (reportedly) the year Apple will break from tradition and actually release three new iPhones: the iPhone 7S, iPhone 7S Plus, and the straight-from-the-future iPhone 8. Apple, true to form ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Apple may see monster iPhone sales this year, according to a new report, thanks to the ...

an iPhone 7s, an iPhone 7s Plus, and an unnamed 5.8-inch iPhone with a sleek and edgeless OLED display. Unofficially, Apple’s next-gen 5.8-inch iPhone has already been dubbed the iPhone 8 ...