However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential ...

There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

The contemporary world is witnessing an unprecedented transformation in the history of human existence, driven by technology ...

Pew Research surveyed a group of teens and parents about social media and mental health with predictable results. But this ...