Founded in 1992, FUBU became synonymous with hip-hop. But the glitz belied the brand’s humble beginnings. John started off by sewing sweatshirts and hats in the living room of the house where he ...

In 1997, LL Cool J starred in a GAP commercial where he famously donned a FUBU hat and rapped about the rising clothing brand. Here, the brand founders reminisced on what it was like to witness ...