Zumba enthusiasts getting their moves right at the Zumbathon held at the Karura Forest. The Latin based dance fitness involves aerobic elements. COURTESY The music is thumping an infectious Latin ...
Zumba was born in Colombia in the 1990s, quite by accident. A fitness instructor forgot to bring his usual workout music to class, so he grabbed some Latin albums from his car, ditched the constraints ...
Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...
Beto Perez is the creator of Zumba. I'll never forget the first time I saw myself on the cover of a magazine. I was at the airport on my way to France. It was 2012. I was rushing past a newsstand, not ...
One day in the mid-1990s, dancer and choreographer Alberto “Beto” Pérez forgot his usual music for the aerobics class he taught in Bogotá, Colombia. In a pinch, he reached for his favorite salsa tape ...
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...
When Annika Arreguin signed up for a hip-hop class at Tone Fitness in Santa Rosa in early 2010, she was looking only to improve her rhythm on the dance floor. A year and many dance classes later, the ...
1 Barnes and Noble To Welcome Barbra Streisand for Digital Event In Support of Her Memoir, 'My Name Is Barbra' A few years ago, authors G. Alan Brooks and his grandchildren discussed their desire to ...
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot ...
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