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Zima's once massive popularity waned through the 90s and early 2000s, and the company cut U.S. production in 2008. (Fun fact, the malt beverage product expanded to Japan in 1996 and never went out ...
Zima was born out of the health-conscious clear craze of the '80s and '90s that gave us Crystal Pepsi, clear dish soap, and transparent Game Boys. Zima was made by filtering the color out of cheap ...