As the authors of "Rocket" write, "what the company is really looking for is employees who will become passionate cheerleaders for the Zappos brand." Read next ...

According to the brand, Zappos should have full size runs for the next two to three weeks. This year, the e-commerce company is celebrating its 25th anniversary, marking over two decades in the ...

One bad hire can lead to a domino effect of more bad hires and decisions costing a company millions, says Zappos CEO Tony Hsieh. He estimates his own bad hires have cost Zappos "well over $100 ...

Frei, Frances X., and Annelena Lobb. "Zappos.com 2009: Clothing, Customer Service and Company Culture." Harvard Business School Teaching Plan 614-021, August 2013.

ShoeSite soon became Zappos and Hsieh eventually became its CEO. He moved its headquarters to Las Vegas in 2004 and the company became known for its almost-insane customer service and quirky ...